My experience in visual design, brand design, and art direction has given me the skills necessary to focus on the aesthetic appeal, usability, and overall feel of a product.

CRAFTSMANSHIP

My traditional graphic design background taught me to value craft and prioritize pixel-perfection when constraints allow.

IDEATION

I generate multiple ideas by creating lots of low-fidelity sketches before moving forward with a workable solution.

EMOTION

I create both functional and emotional experiences using branding and storytelling to empower users and offer a delightful experience.

PERKA BRAND
BRANDING / PRINT / PACKAGING / WEB

Defining and extending the Perka brand

Identity and marketing design work for a mobile loyalty startup.

CLOVER BRAND
BRANDING / PRINT / PACKAGING / WEB

Updating the Clover brand

Led this identity refresh by developing a comprehensive brand strategy.

ARCHIVE
BRANDING / PRINT / WEB

A few favorites

Selected work from my graphic design archive.