My experience in visual design, brand design, and art direction has given me the skills necessary to focus on the aesthetic appeal, usability, and overall feel of a product.
CRAFTSMANSHIP
My traditional graphic design background taught me to value craft and prioritize pixel-perfection when constraints allow.
IDEATION
I generate multiple ideas by creating lots of low-fidelity sketches before moving forward with a workable solution.
EMOTION
I create both functional and emotional experiences using branding and storytelling to empower users and offer a delightful experience.
PERKA BRAND
BRANDING / PRINT / PACKAGING / WEB
Defining and extending the Perka brand
Identity and marketing design work for a mobile loyalty startup.
CLOVER BRAND
BRANDING / PRINT / PACKAGING / WEB
Updating the Clover brand
Led this identity refresh by developing a comprehensive brand strategy.
ARCHIVE
BRANDING / PRINT / WEB
A few favorites
Selected work from my graphic design archive.